Where are the Activity Stream Notifications? So if you are not seeing activity stream notifications for users earning badges by completing missions you have two choices. Jive Admin System Property: nitro. Select Credit or Debit points.
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Forbes reports that it can cost up to five times more to attract a new customer than retain an existing account. Research shows that customer retention can pay off between 25 and percent annually. And existing customers are percent more likely to convert than new customers. Loyalty programs can be found everywhere from your grocery store and coffee shop to mobile apps. Usually based on a point or badge system, customer loyalty gamification rewards customers for purchasing and sharing their experience with others.
Common rewards include discounts and free gifts, free shipping, or other valuable prizes for engagement. By targeting specific behaviors and offering relevant reward systems, gamification provides an excellent method for rewarding your most loyal customers. In addition, these tools often promote brand loyalty.
As an intrinsic motivator, brand loyalty decreases the need to provide discounts and coupons and increases overall customer engagement. Marketing and user experience For marketers, grabbing the attention of consumers is more difficult now than ever before. Though increased engagement can be achieved through savvy social media usage, creating engaging user experiences is often a more reliable strategy to ensure long-term engagement. These strategies can range from engaging push ads that encourage consumers to interact with specific content to utility functions imbedded within an online application.
Consumer loyalty mobile apps are increasingly engaging customers by enabling them to complete common time-consuming transactions on their phones. The Starbucks mobile app sends your order to a nearby store for pickup, the Walgreens app lets you renew prescriptions, and the Hilton app can work as your hotel room key. All of these features make customers more likely to stay loyal to brands because the apps make their lives easier, and they often earn rewards and discounts while doing their everyday activities.
Companies that understand what customers want and reward them for their engagement with the brand at key purchase and conversion points capitalize on the latest trends in customer experience. Sales teams often thrive on competition for accounts, deal size, and commission payouts. These can range from putting data into the CRM earlier in the sales process to selling a new product. Sales gamification works much like any other gamification system in that it uses badges and leaderboards to communicate progress towards sales goals and motivate employees to improve their revenue generation behaviors.
Some products in this field build monetary or physical rewards into the games, while others are team-oriented and have the whole group working towards long-term goals.
The best sales team gamification software will allow you to tie your contests directly to KPIs and revenue goals.
Call center and help desk motivation As automation, predictive maintenance, AI, and other technological advances begin to remove humans from many manual jobs they once performed, industries need to pivot to a service-centered model to remain relevant and useful to consumers.
Technicians have to learn to include customer service into their workflows and call centers, and help desk teams no longer reset passwords but rather focus on edge case issues that require service skills and technical knowledge.
Call centers in particular can experience turnover rates as high as 27 percent among entry level employees, with experienced workers only marginally more committed to their positions. To address this problem, many call center and help desk organizations deploy gamification platforms to solve their employee engagement problem.
These tools pit individuals or teams of service agents against one another in friendly competition to achieve high performance against customer experience and service KPIs and goals. Depending on the solution you choose and your company culture, rewards for high achievement can run from leaderboard recognition to prizes and bonuses. Reducing turnover is particularly crucial in maintaining and extending the employee lifetime value ELTV.
Companies who hope to train employees and retain their investment in them should consider gamified learning as a way to get employees engaged in onboarding learning and extending their skills to grow into more complex roles.
These tools motivate employees to gain certifications needed for regulatory compliance become better at working with people learn how to use software tools train to use complicated and dangerous machinery With the addition of augmented or virtual reality tools, companies can reduce the risk of training new employees and engage them in meaningful learning that improves company outcomes. Health and wellness Employee health can have a sizable impact on performance.
Unhealthy employees take more sick days, which reduces their productivity and can cost your company money. Obese workers cost American companies 36 percent more on healthcare and 77 percent more on medication than their slimmer counterparts. This is a significant issue considering that 25 percent of American workers are not active at all, and 49 percent of Americans receive health insurance through their employer.
Implementing a company wellness program can make your employees more productive and healthier. Gamification offers an excellent supplement to a traditional wellness program, and can increase participation and long-term engagement. Employee gamified wellness programs take many forms , from weight loss competitions and step count leaderboards to diet and exercise challenges that change from week to week.
Badges are usually electronic images that players can collect to show their progress within the app. These are often socially shareable or available for individuals to include on their profile. Earn enough of the right badges, and the individual may be eligible for a reward—a physical manifestation of their progress. Customer loyalty tools often provide rewards in the form of digital coupons or free items, whereas companies may offer cash or days off as rewards for spectacular training.
Leaderboards Leaderboards maintain a sense of competition in a group by listing all the individual players and ranking them according to progress markers. Companies hoping to increase competition among sales executives may publish a revenue leaderboard in the sales office with the top five sellers for the month. Or a consumer app may publish an anonymized leaderboard to track the influence of customers. But take caution: these tools often help the highest performing individuals perform even higher, while it may have the opposite effect on the middle and lower performing tiers.
Using a model common to many video games, the maps show completed modules, allow for individuals to repeat modules to improve their score, and award badges or other themed rewards upon completion. Social news feeds Social news feeds improve communication around shared goals, engender some friendly competition among participants, and provide an at-a-glance view of recent activity within the app. Often based off the Facebook news feed, these tools combine instant messaging with status updates and awards notifications.
Reporting Increased engagement goes hand in hand with advanced reporting and analytics, and most gamification software provide both. Companies can use reporting tools to understand the baseline of their employee engagement, and then measure increases in engagement, skills learned, time spent in the app, and more. Reporting can give HR and administrative teams key insight into the ROI of the tool or program, and can help managers understand how their teams perform to improve overall outcomes.
This change has affected how we advertise and how we interact with brands both at work and in our personal lives. The ubiquity of mobile usage for both work and play has driven the rise of gamified mobile apps. Because everyone is connected all day, the chances for mobile gamification of business systems and consumer apps is much higher.
Employees can get notifications on their phones to update sales numbers or work orders when they leave a job site, and consumers can interact with their favorite apps from anywhere including the office or coffee shop. Social interaction For many, modern life is dominated by social media: we keep up with friends and family on Facebook, we get our news from Twitter, we network on LinkedIn.
Online social interaction has so dominated our lives that business apps now adopt many of the software tropes of social media including likes, activity feeds, and instant messaging. Each of these pressure software vendors to make interactions on business software like CRMs and ERPs more like the commercial apps we use every day.
The concentration of social interaction in our lives also drives and reinforces gamified elements of business software.
Teams can support one another in sales competitions and congratulate the first to achieve a badge. In addition to growing revenue and helping teams achieve defined KPIs, the social nature of these tools helps all users engage in and form the culture of the company.
A strong company culture results in more engaged employees, higher revenue, and reduced turnover. AI Artificial intelligence AI has become all the rage among business and consumer software for lots of reasons, most notably: It helps reduce some of the manual and boring work previously done by humans It brings together large data sets for fast analysis.
The same data analysis would cost employees many thousands of hours and companies thousands of dollars The algorithms and software that run AI are more common and less expensive to deploy than ever, giving more companies access to their benefits Companies can now collect massive amounts of data from customers about app usage, product interests, movements around the internet, and where they do their shopping. All of this data can be used to better personalize marketing and sales pitches directly to the individual.
Personalized pitches are useful in consumer gamification apps as they increase customer engagement with the app and bolster consumer loyalty. Business-facing gamified apps can use AI to better understand employee workflows, collect and use data about which types of contests or engagements individual employees respond well to, and gather feedback via chatbots. These tools can provide recommendations for employe behavior through statistical analysis.
Gamified business tools that use AI can also connect with employee engagement and performance management software to help companies improve their culture and increase sales numbers. Gamified healthcare Healthcare companies have long understood that patient engagement is key to reducing individual patient risk and relapse rates. But many doctors struggled to track patient behavior after they leave the office. Gamification vendors have popped up across many areas of the healthcare sector where consistency is rewarded with good health.
Consumer health gamification apps remind individuals to take their medication, measure their blood sugar, and walk more every day.
Other companies have used gamification to improve physical therapy outcomes and even rehabilitate stroke victims. Consolidation of small companies into larger retail outlets Growth by acquisition is a common story among large software companies: large and capital-rich companies bring on entirely new technology branches by purchasing smaller businesses that are leaders in emerging technologies.
Market consolidation has a couple of effects: It makes gamification more accessible to business users who contract with the large software companies for their HR, sales, or IT software It results in fewer choices for individual businesses who want to introduce custom gamification into their software or business processes It makes gamification more common in the daily lives of consumers, who come to expect badges, leaderboards, and rewards in their interactions with consumer brands of all types The overall effect of market consolidation is that it makes gamification so common in our work and personal lives that many of us come to expect these elements.
Rewards for loyalty and healthy competition are so commonplace that brands who fail to employ some form of gamification risk being ignored by consumers.
Which Gamification platform is right for your business?
Bunchball: Enterprise Gamification
Share on whatsapp Share on email The history of gamification is a long one. So step aboard our nostalgiamobile and join us on a trip back in time while we discover the roots of the revolution! Noticing that productivity was failing as sales of recreation and sports equipment was rising, Coonradt suggested that fun-and-games might be the answer to the thorny problem of employee engagement. The initiative sought to encourage customer loyalty by offering rewards for frequent patronage — a model we still see today in every high-street coffee shop. In , Thomas W.
The History of Gamification: From The Very Beginning to Right Now
Setting Your Sights on Top Performance